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ORIGIN

 

It all started one hungover sunday in February 2023. We all slowly trickled in to the local square in Florence: Santo Spirito. Martin arrived in a ripped and bloody shirt from the night before and the british painters brought some pasta pesto from home in a huge glass bowl.

There we sat leaning against the church of the holy spirit, and there the idea emmerged. 

"Alright, how about tomorrow everyone comes over, as per usual, and we all create, as per usual," (at that point so much was being made in my kitchen by all the local artists swarming my home that I was running out of wall space), "only then I will make a little magazine of what was made."

And so was born our weekly artist book.

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We abided by two simple rules:

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1) everything made in person, at that time, at that time (no old works, nothing edited the days following). BRING WHAT YOU GOTTTT aka the frreestyle rap of art. Dropped there, every Monday, fresh.
2) only analogue materials used. Anything, as long as it's not digital. We've played with these restrictions and found they only fostered creativity. We use calligraphy, typewriters, cyanotype, polaroid cameras, water colours, home made paints with foraged pigments and much more. 

So under those principles we created every single monday for 63 consecutive mondays. And I would make sure an edition of this session would be printed at the print run of 100, stamped and numbered before the next Monday came around.

 

Those artist books are quite wild cards. They are our origin, they are our raw and wild and free, boundless capturing of the spirit of hat moment.

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They are also essentially like a time capsule of the spirit of that moment in time, downloaded through the artists of that moment, all sharing the same energy field and tools.

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We keep that heritage in honour, though we are slowly evolving into new and more focussed avenues.

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DEVELOPMENT

 

Since its unknowing beginning at that Florentine kitchen table,The Magazine Club has ventured into places beyond the hearth of the home.

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Currently, we are being sold in The South Street Seaport museum's Bowne & Co in New York City, after a collaboration with its historical heritage museum.

We have made six menu books to date for the three michelin star chef Sergio Herman for his most private restaurant in Antwerp.

The beautiful gallery Hauser & Wirth sells us in their first publishing location in Chelsea, New York City.

We've served as support for rising star, the Norwegian painter Mathias "Masarati" for his first Florence show in Spazio Sasetti.

We've sold out at Iconic Magazines, a strange and wonderful magazine Mecca open 24/7 that is a convenience store in the middle of NYC, but also sells rare magazines.

We have serial collectors in Ibiza, Florence, New York, Tuscany, Sao Paolo, Antwerp, Amsterdam and more.

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There are still a few editions left for purchase.

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What else?

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After many kitchen table sessions, we are also onto new endeavours, getting that Magazine Club spirit out into the world.

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Interested? Send an e-mail and let's discuss what we can do for you!

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info.magazineclub@gmail.com

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HIRING THE MAGAZINE CLUB
To create a menu, a brand book, tell your personal story - even live on the spot.
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